Fun fact: when we launched ROAD iD, the FIXX iD was the first—and only—ID we offered. Named for running legend Jim Fixx, it’s our lightweight, reliable, durable classic—ready for any run, ride, or “let’s-see-where-this-goes” adventure. Think of it as a military dog tag with a glow-up: matte-finish, jewelry-quality, and unmistakably ROAD iD. Each FIXX ID rides on an adjustable 27 in (68.5 cm) stainless-steel bead chain. Most importantly, it puts life-saving info around your neck, so you get real peace of mind—every day.

Why you’ll love it

✓ Looks great  — Classic tag, modern swagger. It’s military-styled, clean, matte, and tough as nails. It’s ID for life.

✓ Lasts forever — Premium materials, built-to-last construction, and super-crisp engraving that’s guaranteed for life.

✓ Could save your life — Who you are, who to call, and other crucial details—right on your neck when seconds matter. It’s not just a piece of gear; it’s peace of mind. Made for miles. Ready for maydays.

✓ Always-on dependability — Analog by design. No batteries to die, no signal to drop. Works everywhere, all the time.

✓ Goldilocks fit — The 27 in (68.5 cm) stainless steel bead chain can be trimmed to any length. Not too tight, not too loose—juuussst right. Mama bear approved.

✓ It’s Who I Am — A simple ID with a big message: I’m off the couch, I choose adventure, and I’m someone’s someone. Make it yours. 

Built on trust

My amazing team and I are real people, just like you. We design, engrave, and ship every order in Kentucky. If you don’t love it, you don’t pay for it. We’ve got your back with free returns, a lifetime engraving guarantee, and humans who actually pick up the phone. Shazam.